About Us

Nathan Good, Principal

Dr. Nathan Good is Principal of Good Research and Faculty in UC Berkeley’s Master of Data Science Program. He specializes in user experience research, modeling and investigating behavior where design overlaps with data. Past domains include systems for knowledge management, health care, sales support, consumer privacy, security and forensic tools, and recommender systems.

A fundamental goal of his work is helping companies create networked systems devices and services that are simple, secure and respectful of people's privacy. He is a co-author of the UC Berkeley web privacy census, and contributing author to books on privacy and the user experience of security systems. Prior to Good Research, Nathan was at PARC, Yahoo and HP research labs. At Berkeley, he worked with TRUST and the Samuelson Law & Technology Clinic and was a member of the 2007 California Secretary of State Top-to-Bottom Review of Electronic Voting Systems.

Nathan has published extensively on user experience studies, privacy, and security related topics and holds patents on software technology for multimedia systems and event analysis. His research has been reported on in the Economist,New York Times, CNN and ABC and he has testified on his research before the House, Senate and FTC. Nathan’s recent work on Privacy and Design was recognized for a best paper award at the Privacy Law Scholars Conference, and was featured in both IAPP and the Future of Privacy Forums top 6 Privacy Papers for Policy Makers. Nathan has a Phd in Information Science and a MS in Computer Science from the University of California at Berkeley

Jennifer Chen, Research Sleuth

Jennifer is a graduate of UC Berkeley's MIMS program (Masters in Information Management Systems), with a focus on UX research/design, as well as research overall. Before entering Berkeley, she got her bachelor's in Studio Art with a minor in Computer Science at UC Irvine, and worked as a QA engineer before deciding to learn more about techonlogy and its relationship with people. Currently interested in expanding in the design area, including privacy/security, as well as more traditional research studies.

Despite the different types of clients and projects, her most important goal is to engage each one with the same ammount of detail and thoroughness as the next, regardless of the topic. Privacy and security will be tantamount as time passes, especially as the digital era increases exponentially in all factors of our lives. By utilizing her skills, she hopes to make a difference and help further educate people on various topics through her work, whether it's an app or a paper. She is especially interested in the cultural and social impact of online communities brought about by the Internet revolution, and how that has rapidly changed the way it's affecting our society as whole.


When not running studies or combing through interviews, she enjoys Japanese anime and video games, as well as drawing and writing her own creations.